Top Collagen Trends for 2025: What Americans Need to Know

Dec 23, 2024

Collagen is no stranger to the health wellness scene any longer. But as we look ahead to 2025, we’ve highlighted everything you need to know from new products, next-level formulations, and research-backed benefits that go way beyond skin-deep. Whether you’re a longtime collagen fan or just curious about what the future holds, here’s your sneak peek at the collagen trends that are set to dominate in the coming year.

1. High-Tech Extraction Methods

By 2025, expect collagen suppliers to push the boundaries of technology. Advanced extraction and purification methods will help deliver purer, more potent collagen. This means you can look forward to fewer fillers, improved taste, and better absorption.

What to Expect:

  • Higher bioavailability, ensuring maximum benefit per serving (see how we do this already with a 90-95% absorption rate (more than double that of most collagen pills!) How collagen works

2. Beyond Beauty: Collagen for Holistic Wellness

Move over, wrinkles—collagen is stepping into the spotlight for a broader range of health benefits. While it’s still going to be a skincare hero, collagen products have so many other perks. Think joint health, improved digestion, better sleep, and even enhanced athletic performance. We’re increasingly prioritizing overall wellness, and collagen can help us to meet these needs.

Wellness Aspect How Collagen Helps
Joint Support Maintains cartilage health, supports flexibility
Gut Health Potentially aids in maintaining a healthy gut lining
Sleep Quality Some formulations include soothing nutrients
Sports Performance May support muscle recovery and strength

3. Personalized Collagen Formulations

One-size-fits-all solutions are so 2010. By the end of 2025, collagen brands we expect will follow Revive’s lead and offer personalized formulations. Using personalised assessments, you’ll be able to get more collagen products to fit your unique needs—whether that’s extra vitamin C for skin brightness, added probiotics for gut health,think as unique as your starbucks order. Our new menopause range is the perfect example with Peri and Menopause Max both offering you specific formulations based on your body’s needs.


See the Menopause range here:

4. Sustainable and Ethical Sourcing

With eco-consciousness on the rise, Americans are paying closer attention to where their supplements come from. Collagen brands will lean into more sustainable and ethical sourcing practices. Expect to see transparent supply chains, responsibly sourced marine collagen (i.e. Ethically farmed such as that used by Revive Collagen), and packaging that prioritizes recyclability and reduced waste.

Sustainability Checklist:

  • Sourced from responsible fisheries or farms

  • Eco-friendly packaging (recyclable or biodegradable)

  • Transparent company policies and fair labor practices

6. Clinical Research and Credible Claims

As collagen’s popularity surges, so does the scientific scrutiny. By 2025, we’ll have even more research-backed claims (we hope!). New studies will help clarify optimal dosages, the best types of collagen for different benefits, and how collagen interacts with other nutrients. This means you can expect clearer guidance, fewer gimmicks, and more confidence in the collagen products you choose. Our Vegan collagen is backed by multiple independent clinical studies and validated through several clinical trials including double blind human testing, we hope we’ve set the trend!

Getting Ready for the Future of Collagen

So how do you prepare for these upcoming trends? Start by educating yourself. Keep an eye on reputable brands that prioritize transparency, sustainability, and science-backed formulas. 

Tips for Staying Ahead of the Curve:

  • Follow trusted health and wellness independent guides who review new products

  • Sign up for newsletters from your favorite collagen brands for early access to launches

  • Experiment with new collagen recipes (hello, collagen pancakes!) to keep things interesting

The Bottom Line

By 2025, collagen is poised to become even more integrated into the American wellness lifestyle. From personalized formulations and sustainable sourcing to innovative product formats and robust clinical data, collagen is evolving right alongside consumer demands. If you’re looking to stay at the forefront of health and beauty trends, keep your eyes peeled for these developments. The future of collagen is bright, innovative, and more accessible than ever—just the way we Americans like it.